diff --git a/Classes/Domain/Model/AssetAttribute.php b/Classes/Domain/Model/AssetAttribute.php
index 65326dc..2fe3eca 100644
--- a/Classes/Domain/Model/AssetAttribute.php
+++ b/Classes/Domain/Model/AssetAttribute.php
@@ -64,7 +64,7 @@ class AssetAttribute
         if (!$urlValue) {
             $urlValue = $this->value;
         }
-        $this->urlValue = \mb_substr($urlValue, 0, 250) ;
+        $this->urlValue = $urlValue;
     }
 
     public function initializeObject(): void
@@ -75,7 +75,7 @@ class AssetAttribute
                 \array_column($this->replacementMap, 'value'),
                 $this->urlValue
             );
-            $this->urlValue = \urlencode(\strtolower($this->urlValue));
+            $this->urlValue = \mb_substr(\urlencode(\strtolower($this->urlValue)), 0, 250);
         }
     }